Promoting company values through employee recognition and creating an innovation culture
ARKER was a young startup with values well thought out since day one. As the company rapidly grew in a competitive landscape, leadership wanted to ensure all employees embraced an innovation mindset.
A Brazilian pioneer in Trade Promotion Management (TPM)
Founded in 2019, Arker is a Brazilian technology company acquired by Neogrid in 2021, a multinational group focused on automatic supply chain management.
Arker provides technology solutions to automate commercial fund management, ranging from budget planning to execution and proof of actions through image recognition.
With operations across Latin America, Arker serves clients such as Grupo Bimbo, Genomma Lab, Heineken, Sanofi, and PepsiCo.
THE CHALLENGE
Strengthen company values and build an innovation culture
ARKER’s leadership understood the importance of culture and its impact on business. The lockdown period between 2020–2021 made it even more challenging to maintain strong company values.
The CEO and CAO identified this as an opportunity to reinforce company values while building a culture where innovation and initiative were recognized and rewarded.
With remote work continuing post-pandemic, maintaining connections and recognition became critical—especially through tools employees already used like Microsoft Teams .
“I think it's a great tool to recognize employees. It brings the team together during this pandemic time. Overall I think it's great!”
Vitória Lima, Financial Analyst
THE SOLUTION
Have it all integrated with Office 365 and MSTeams
After finding some software options that could offer an employee recognition system linked to customizable badges (e.g. company values), but also other features like private feedback and pulse surveys, there were still 2 important requirements to be aligned: allowing users to have the platform in Portuguese language and, even more important, to be working within MS Teams.
After finding out about Tap My Back integration with Office 365 and MS Teams, and that both parties could operate in Portuguese, the time between creating an account on Tap My Back, connecting with Azure Active Directory and rolling out to the entire organization was just about a week!
Besides recognizing on MS Teams the people that incorporate ARKER’s values, pulse surveys like Mood tracking and private feedback also started to be used after the initial rollout.
“Fulfills everything it promises, I felt much closer to my colleagues through this tool. Using it to give the famous taps, I could also feel very positive feedback from my colleagues.”
Guilherme da Silva, Developer
THE OUTCOME
By implementing a recognition and feedback app on MS Teams, ARKER achieved:
- Greater people’s alignment with company culture and values, including newcomers
- An Innovation Mindset, where failed attempts are seen as part of progress
- Generate +30 Taps and +90 Retaps monthly (average)
- Collected more than 500 survey answers and private feedbacks
- Implemented a Gamification System to promote the integration of newcomers: every 3 months a report was analyzed to see who gave and received the most taps and the top 2 or 3 people received a prize - ifood voucher - and a digital trophy too.*
*currently the same type of rewards, including ifood vouchers, can be implemented directly with the Tap My Back rewards feature.
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Tap My Back is easy to install and extremely intuitive. The team helped us
understand extra features and even took on board some of our ideas, which were
later implemented. The integration with Microsoft Teams is useful. The
recognition platform is simple to use and clearly aligned with our company
values. I thoroughly recommend the platform as simple yet effective.
Fernanda Paixão, Chief Administration Officer |
ARKER had already seen the results of working with the Tap My Back recognition and feedback software. Will your company be the next?